M-zawadi was born in Kenya, out of an opportunity that was initially identified in the SME space. There was the perception that loyalty programs were only designed for the big retail stores and that SMEs (i.e. Grocery Stores, Taxi Drivers, Salons & Barber Shops etc.), did not have the capability or capacity to reward their customers. An idea to provide them with a simple mobile based reward system was conceived and launched in 2016. However, we innovated and enhanced our solution to cater for the corporate space less than a year later, through an Enterprise solution. This solution allows corporates to streamline their value chain operations and have more visibility of what happens on both their Modern Trade and General Trade channels. Since then, numerous blue-chip companies in Kenya and multinationals in the Manufacturing and FMCG sector, Banks, Saccos and Microfinance Institutions, Insurances, Hospitality, Energy & Petroleum and Retail, have been using our platform to transform themselves and how they do business.