We're the leading customized loyalty programs provider in Uganda and East Africa.

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Customized Loyatly Programs

Brands have been struggling with cut-throat competition within a shrinking profit pool, which has become an all too familiar scenario in the current business landscape. Markets have become saturated; growth rates are fast diminishing and profit margins continue to shrink. With many brands focusing on discounts, offers or price undercutting to differentiate themselves, there is need for brands to move away from this relentless, vicious circle.

Personalized loyalty programs and experiential incentives are the means to differentiation. Here at –zawadi, we understand that all too well.

 

We provide customized and strategic reward programs that are anchored on the Blue Ocean Strategy, for Manufacturers, FMCGs, Banks, Insurance Firms, Microfinance Institutions, Saccos, Hotels, Fuel Stations, Tour Firms and other Retail businesses, for them to incentivize their distributors, wholesalers, retailers, stockists, sales teams, agents, brokers, merchandisers and consumers with experiential rewards.

 

Guided by the principles of high impact, low cost and rapid execution, M-zawadi loyalty program seeks to differentiate local and multinational companies East Africa, with an aim of helping them maximize on incentives to maximize value chain potential, encourage brand loyalty and increase brand recall.

 

With this incentive tool, companies have the opportunity to gather comprehensive data by tracking and monitoring product movement, to get a clear view of their brand or product performance across different market segments, tap into new markets, create exciting incentives and automate business processes to minimize operational costs.

Loyalty Program for Manufacturers & FMGCs

For a long time, Manufacturers and FMCG companies have relied on rebates and discounts to reward their value chain, beat competition and retain their market share through issuing incentives like buy one get on free to their consumers. They have also been incurring huge costs on marketing and advertising in a bid to increase customer base.

The Manufacturers and FMCGs loyalty program focuses on rewarding Distributors, Wholesalers and Retailers based on performance. Performance can be clustered into;

  1. Hitting or surpassing set targets on purchases or sales.
  2. Hitting or surpassing set milestones on volumes.
  3. Product matrix targets or volumes.

Besides rewarding Distributors, Wholesalers and Retailers, a brand can use the incentive platform to push slow moving products, new products that a brand would want to introduce to the market etc. With reports on product performance that can be customized to show performance per SKU, per region, per territory etc., Manufacturers and FMCGs can track product performance and use the data to make strategic decisions.

The cost of acquisition is now more than 5X the cost of retention, especially in a depressed economic situation as is being faced currently. Through a customized referral program, Manufacturers and FMCGs can organically increase their customer base at reduced costs. Leveraging on referrals ensures you reduce your cost of marketing by more than 75% while at the same time increasing your customer base. Consumer incentives are a key tool in retention. However, many brands lack ideas on how to create incentives that speak to the consumer needs. Thus, many of them will copy what a different brand has done and run with it. It is important to realize that the consumer of today is well exposed and knows exactly what they need. Thus, if they can’t get it from a brand, they’ll quickly move to the competitor that offers what they’re looking for. Our Manufacturers and FMCGs loyalty program leverages on building relationships between the brand and its customers, by having customized reward criteria and a vast ecosystem of redemption outlets to create a more personalized experience.

With this loyalty program, Manufacturers and FMCGS no longer need to keep fighting in the Red Oceans but can create their own Blue Oceans.

Loyalty Program for Insurance Providers

The Insurance industry has become very competitive, with little or no differentiation. Consumers have different policies with different insurance companies, whereas Agents and brokers are not focused on one company and will more often than not push where they get better commissions.

This has made the insurance industry extremely competitive. The situation is further complicated by the entrance of banks in the insurance space. So, how do insurance firms differentiate themselves?

Introducing a customer loyalty program is the answer to the question. Insurance firms now have an opportunity to not only reward their customers for the different policies they sign up for, but also reward them for changing their lifestyles e.g. healthy eating, driving behaviour etc.

The insurance providers could also reward their customers for uptake or one or more than one product and thus use the loyalty program to increase product uptake through cross-selling. To spur subscriptions and a higher customer life time value, renewal rewards could also be introduced to ensure that customers will have the insurer in mind at the time of renewal.

To increase brand recall rate by customers, engagement is key. An insurer will most likely get in touch with their customers at the time of renewal. This means that from the time of sign-up to renewal, there has been little to no engagement with the customers. This is a major contributor to customer churn. Having a loyalty program means the insurance provider can keep the engagement going by having different incentive structures or customer engagement activities that can run throughout the subscription period. This will ensure a higher brand recall rate and less churn.

For the first time, insurance firms have the opportunity to use an incentive program not just to push their products, but also understand their customers on a more personal level, change customer behaviour and create more personalized customer experiences.

Loyalty Program for Banks, Microfinances & Saccos

This is another sector that is extremely competitive and continues to pose a challenge to the players as more financial institutions especially Saccos come up.

These pose a major challenge to well established financial institutions such as banks, due to their knack for naturally acquiring customers especially amorphous groups. That leaves the banks and microfinance institutions struggling to maintain their customer base or tap into more customer segments. With most of the population being unbanked, they resort to the Saccos and this had made the Sacco industry to blossom.

Banks therefore need to evolve and innovate around solutions that can allow them to tap into other customer bases as well as retain those they already have. A bank will most likely know their customer through their transactions. But is this enough really? The answer is no. As with the case with insurance products, bank products remain largely similar, whether they are savings, credit or insurance products. There is therefore a need for banks to stand out not through customer service but through customer experience.

A financial institution can use the M-zawadi loyalty program to; incentivize customers for over the counter transactions, rewarding customers who transact through alternative channels e.g. mobile banking, internet banking, ATM etc., referrals, uptake of more than one product, account activity to reduce dormancy, early credit repayments, use of certain products e.g. fixed deposit accounts or signing up for certain products like investments etc.

A bank can create a better relationship with its customers, with experiential incentives that can be tiered to cater for different customer segments.

Banks could also use this platform to gather data on their customer behaviour, preferences and banking habits, in order to have a better picture of who their customer is beyond their bank account. This information is key for the bank, and can be used to make key strategic decisions.

Loyalty Program for Petroleum & Energy Players

The petroleum industry has had a focus on customer reward solutions, but most have not been successful due to their rigidity. Majority are brick and motor and lack the agility that is expected by the more exposed, on the move digital customer with higher expectations. A lot of focus has also been rewards on fuel only, which has seen customers missing out on other purchases within the station. Customers have also become time conscious and want to spend as little time at the station as possible. They also do not want to wait for a day or two for them to be rewarded. They want instant rewards which they can easily track or utilize at will.

The agility of the M-zawadi loyalty program means that as a petroleum company, you appeal to all your customers by providing them with a solution that does not just reward them but creates experiences for them.

By use of NFC technology which is faster, more efficient and more agile, a station can reward their customers for any purchase within the station. The reward program focuses on the whole station ecosystem, with the ability of having different reward metrics at every customer touch point.

With presence in all leading fuel brands in Kenya, we have transformed how loyalty programs are viewed in the oil and energy space, and edging out the brick and mortar reward programs.

The robust nature of our solution in this space has seen it gain a lot of traction in the industry. Customers are rewarded with instant rewards and have the convenience of utilizing those rewards for what they feel is important to them. Ecosystems around the stations are blossoming due to the fact that most customers are free to for instance be rewarded at the pump and redeem their reward at the convenience store.

The success of the loyalty program is also pegged in rewarding the station staff, who in most cases are forgotten in the reward equation. Our solution allows you to create a different reward metric for the station staff, who can be rewarded either for achieving certain set milestones, for excelling in certain areas etc.

With a powerful data analysis tool, the loyalty program is able to generate crucial reports that show in real time which stations are doing well, in which regions, which products are doing well in certain stations, which staff are doing well and in which stations or regions etc. Through a partial BI, the system can generate strategic reports which can be used to make strategic decisions.

Loyalty Program for Hospitality Service Providers

Hotels, tours and travel operators, spas and other hospitality service providers can now reward their customers using our cardless customer loyalty solution. Though the nature of the industry especially the hotel industry is more disposed to loyalty cards due to brand identity and the prestige that comes with it, technology is slowly edging out loyalty cards. More and more customers are now more willing to use a cardless option as opposed to having a loyalty card.

M-zawadi loyalty program, being a cardless platform, saves you the cost of acquiring loyalty cards and the infrastructure that comes with it. Moreover, the cardless loyalty program offers more avenues of scalability and innovation as compared to the more rigid card based loyalty program.

This means as a hospitality player you can create different rewards which can be tiered e.g. into Silver, Bronze, Gold etc., and create different redemption experiences in the tiers. Our experience in the sector gives us an edge to help you craft an exceptional reward program for your customers.

Customer experience is key in this field and as such, our redemption ecosystem comes in handy to give your customers the personalized experiences they so much would like. Customer acquisition is also key in this industry and the referral program becomes an important customer acquisition tool.

With the M-zawadi loyalty program, you can give your customers much more than a great customer service.  You can give them a memorable experience.

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